WhiteBIT Evolves Into W Group, Cementing Its Position as a Global Fintech Powerhouse
WhiteBIT celebrates its seventh anniversary by rebranding as W Group, a fintech ecosystem with $38.9 billion in total capitalization. The transition marks its evolution from a European crypto exchange to a diversified player serving 35 million users worldwide.
The new structure integrates eight specialized entities: WhiteBIT (Europe’s largest crypto exchange by traffic), Whitepay (enterprise crypto solutions), Whitechain (low-cost EVM blockchain), white.market (P2P CS2 skins trading), The Coinomist (analytics hub), ByHi show (blockchain edutainment), PayUniCard (Georgia’s pioneering non-bank financial institution), and HashBank (Georgia’s first fully digital bank).
‘Blockchain should empower everyone—making finance simple, secure, and ubiquitous,’ the company stated, underscoring its mission to drive mass adoption through this consolidated infrastructure.